About
Will Pritikin

Will is an accomplished designer, builder, and entrepreneur with a deep expertise in modern residential design/build and pre-construction strategy. With over a decade leading high-end projects across the West Coast, Will has mastered the art of balancing creative vision with technical precision, aligning inspired concepts with the practical realities of construction. This hands-on experience has given him a unique perspective on what it takes to bring exceptional homes to life, from orchestrating multi-disciplinary teams and navigating complex site conditions to championing design integrity through every stage of development. As the founder of Aforma Design Studio and a longtime admirer of the modern lines and enduring appeal of Rummer homes, Will is excited to bring his precision, creativity, and builder-focused thinking to the revitalization of the Rummer legacy.